CASHLESS technology firm tappit has continued its expansion by opening an office in Barcelona.
Former Eventbrite executives Jesus Jodar and Carlos Martinez Borrell will head the operation.
“This is the ninth office we’ve launched in 12 months,” says tappit CEO Jason Thomas. “We chose Spain because we have a number of clients there, which we’ll announce soon. We’ve also been talking to promoters and it’s clear there’s an appetite for cashless services there.
“While we have offices around the world, it’s important to have people on the ground in the territories we work in, so a lot of our expansion has been driven by the number of clients we’re securing.”
tappit has worked at events including Thailand’s 60,000-capacity SIAM Songkran Music Festival at Bangkok’s Show DC Arena, headlined by acts such as Afrojack, Headhunterz and Yellow Claw, and the Formula 1 Australian Grand Prix in Melbourne, where it provided cashless solutions to three bars. In the UK, clients include Manchester City Football Club.
Thomas says that as well as reducing fraud, the cashless system provides event organisers with data that can help them understand consumer behaviour and target bespoke marketing messages or offers at audiences.
The firm also has operations in India, Indonesia, the Netherlands, South Africa, United Arab Emirates and the US.