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TEG catapults Van Egmond back into live music

AUSTRALIA -
World News
March 30, 2020

TICKETING, ANALYTICS, and promoting company TEG has acquired Van Egmond Group, which has over 45 years’ of experience in touring, special events, event merchandising, marketing, ticketing and promotion.

The newly named TEG Van Egmond, has previously promoted record ground-breaking tours such as Dire Straits’ Brothers in Arms and AC/DC’s Black Ice World Tour, but hasn’t staged live music events since 2015.

“We’ve been doing exhibitions, taking the Harry Potter exhibition to Singapore, Tokyo and Shanghai,” MD Garry Van Egmond tells Audience. “We looked for a new product for a new market, but the exhibitions are a tough game, harder than the music business, and we decided that wasn’t the way to go.

“We’ve come back around to the concert business, though obviously it’s a terrible time for many industries.”

“We’re finalising shows at the moment and hoping we’ll be back into the market fully from next January. A lot of my old clients will come back to work with us, and partnering with TEG provides us with new opportunities with financing and ventures.”

TEG CEO Geoff Jones says, “The Van Egmond Group has a long pedigree of delivering blockbuster tours with huge acts such as Dire Straits, Billy Joel, Rod Stewart, INXS, Riverdance, Prince, Bette Midler, Dolly Parton and the great AC/DC.”

“Garry has sold well in excess of 30 million tickets across contemporary concerts and theatre productions in the Austalasian marketplace and we are delighted to have him and Christo [Van Egmond, MD] on board as part of the TEG family.”

Cindy Wilson, a 20-year veteran of the music industry and previously MD at BASE Entertainment working largely in Asia, has been appointed development manager for TEG Van Edgmond in North America, based in Los Angeles.

TEG, which owns leading Australasian ticketing company Ticketek and promoter TEG Dainty, acquired UK promoter and venue operator The MJR Group last year (see Audience issue 235) and switched financial backers to Silver Lake.

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