Ticketmaster Italy (TMI) has struck a deal to provide all ticketing services for multi-venue operator Zed Entertainment.
Zed, founded 20 years ago, owns 10 venues, include Padua’s Stadio Euganeo (45,000), Grand Teatro Geox (4,000), Kioene Arena (cap. 7,000) and Arena Spettacoli Padova Fiere (9,000), PalaGeorge (7,000) and Grand Teatro Morato (3,500) in Brescia.
Live Nation Entertainment-owned TMI, based in Milan, was established in November 2017.
“Having opened our doors just last year, this is a significant win for Ticketmaster Italy as our first major venue deal,” says MD Daniel Bei.
Zed co-founder Valeria Arzenton says, “Through this partnership with Ticketmaster we will be able to upgrade our ticketing service and make the live experience much more fulfilling for fans.”
The move follows German pan-Europe ticketing and concerts rival CTS Eventim increasing its foothold in the country during the past year.
In February, CTS announced it had purchased 60 per cent of promoter D’Alessandro & Galli, having already acquired fellow promoter Vertigo last year, along with majority stakes in Vivo Concerti and Friends & Partners.