Ticketmaster (TM) has decided to defend a class action lawsuit and is demanding binding arbitration rather than a jury trial.
The lawsuit, against TM and parent company Live Nation Entertainment, results from the Canadian Broadcasting Corporation and Toronto Star newspaper sting which exposed activities around the company’s TradeDesk tool, which help ticket touts handle their inventory on TM’s resale platforms (see Audience issue 224).
It claims violations of the Cartwright Act, California Penal Code and unfair and fraudulent business practices.
TM asserts the small print on the back of its tickets contain a provision by which “plaintiffs expressly agree to submit their claims to binding arbitration, and waive any right to a jury trial or to participate in a class action.”
The company argues that text constitutes a valid, enforceable agreement and that the arbitration clause encompasses the dispute at issue.