For the international contemporary live music industry
LiveUK

Transformation plan for Air Canada Centre

CANADA -
World News
July 10, 2018
Scotiabank Arena - exterior

A C$800 million (US$605.7m) , 20-year, naming rights partnership between Scotiabank and venue operator Maple Leaf Sports & Entertainment (MLSE) has seen Toronto’s 20,000-capacity Air Canada Centre rebranded Scotiabank Arena.

Scotiabank Arena – John Doig (left) & Nick Eaves

Owned by MLSE and opened in 1999, artiste playing the arena this year include Roger Waters, Ed Sheeran and Lady Gaga.

The venue, which can configure for audiences of 4,000 in theatre mode to 20,000 in-the-round, is to undergo a series of upgrades following the deal, including improved sight-lines and new digital signage.

“The venue transforming into Scotiabank Arena is beyond the name change and is a re-imagination of the building as well as the surrounding neighbourhood,” says MLSE chief venues and operations officer Nick Eavest.

Scotiabank will also offer associated benefits to the nine million customers

Upcoming shows at the arena feature Elton John, Bruno Mars, Florence + The Machine and Phil Collins.

 

Other Stories

Ireland set to ban touting and bots

October 3, 2018
REPUBLIC OF IRELAND           Legislation banning the resale of tickets at above face value for large concerts and sporting events has…
Read more

Forum Braga renamed the Altice Forum

October 1, 2018
PORTUGAL            When it opened earlier this year, the 12,000-capacity Forum Braga became the second largest auditorium in the country and the…
Read more