For the international contemporary live music industry
LiveUK

Transformation plan for Air Canada Centre

CANADA -
World News
July 10, 2018
Scotiabank Arena - exterior

A C$800 million (US$605.7m) , 20-year, naming rights partnership between Scotiabank and venue operator Maple Leaf Sports & Entertainment (MLSE) has seen Toronto’s 20,000-capacity Air Canada Centre rebranded Scotiabank Arena.

Scotiabank Arena – John Doig (left) & Nick Eaves

Owned by MLSE and opened in 1999, artiste playing the arena this year include Roger Waters, Ed Sheeran and Lady Gaga.

The venue, which can configure for audiences of 4,000 in theatre mode to 20,000 in-the-round, is to undergo a series of upgrades following the deal, including improved sight-lines and new digital signage.

“The venue transforming into Scotiabank Arena is beyond the name change and is a re-imagination of the building as well as the surrounding neighbourhood,” says MLSE chief venues and operations officer Nick Eavest.

Scotiabank will also offer associated benefits to the nine million customers

Upcoming shows at the arena feature Elton John, Bruno Mars, Florence + The Machine and Phil Collins.

 

Other Stories

Ticketmaster cleared in TradeDesk inquiry

February 22, 2019
NORTH AMERICA                Competition authorities have ruled that Ticketmaster (TM) has not broken federal competition law by promoting its…
Read more

Venue giants AEG and SMG plan merger to form global behemoth

February 22, 2019
WORLD                   The merger between venue management companies AEG Facilities and SMG to form ASM Global is…
Read more