For the international contemporary live music industry

Tributes paid to ‘visionary’ Zard

Italy -
World News
February 22, 2018
David Zard

David Zard, who promoted shows with artistes such as Pink Floyd, Madonna and Michael Jackson, has died at the age of 75.

Zard became one of the country’s leading promoters after emigrating from Libya in 1967 to escape local unrest. Before arriving in Italy, he had been involved in organising concerts for the Italian community in the Libyan capital Tripoli.

In his adopted homeland Zard went on to promote concerts with Lou Reed, the Rolling Stones, Duran Duran, The Who, Elton John, Genesis and Cat Stevens. In 2001 he started to produce and promote modern operas and in later years with son Clemente, he set up Rome-based Saludo Italia which staged national and international concerts and musicals. He was also the manager for Gianna Nannini from 2015.

“David had a unique charisma and personality, he was a visionary, proud and courageous, who challenged you with his deep, sometimes deriding glance,” says fellow promoter Claudio Trotta of Barley Arts Production, who adds that Zard was extremely proud his son, who is MD of promoter Vivo Concertti, followed him into the music industry.

Clemente Zard tells Audience, “The most important thing that my father taught me was when you make mistakes, be sure you learn from them.”

Another fellow promoter, F&P Group’s Fernando Salzano, says, “He was unique, a special, innovative and extraordinarily brilliant man who was perfect for this business.”

Zard is also survived by his wife Patrizia Tomasich.

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