For the international contemporary live music industry

Two arenas rebranded

World News
February 22, 2019

UNITED KINGDOM                

Two UK major arenas have undergone a rebrand, with Liverpool’s Echo Arena (cap. 11,000) becoming the M&S Bank Arena and Newcastle’s Metro Radio Arena (11,250) being rebranded the Ultilita Arena.

Upcoming concerts at the M&S Arena include Boyzone, Tears For Fears and Rita Ora, while Kiss, Rod Stewart and Little Mix are heading for the Utilita Arena.

“Last year we celebrated the arena’s 10th birthday and the next decade is going to be equally significant as we develop the programme, working closely with M&S Bank, a major brand that shares our ambitions for establishing the venue on a truly national and international scale,” says ACC Liverpool Group CEO Bob Prattey.

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