Live entertainment conglomerate Deutsche Entertainment AG (DEAG) has acquired the shareholding it did not own in ticketing platform MyTicket, making the business a fully-owned subsidiary.
DEAG bought 24.9 per cent of shares from publishing company Axel Springer.
“The acquisition of the shares in MyTicket will enable us to increase earnings per share over the next few years,” says DEAG CEO Prof. Peter Schwenkow. “In addition, we will continue to expand DEAG’s ticketing business and intend to expand further internationally.”
MyTicket CEO Moritz Schwenkow adds, “This will enable us to market the events of the DEAG family and new, innovative formats in direct communication with our customers in an even more targeted manner.”
Among DEAG majority-owned promoters are the UK’s Kilimanjaro Live, Switzerland’s Good News Productions and Germany’s Wizard Promotions.