A new house and techno festival launches at the beach site of Rana e Hedhun, Shengjin, on the Adriatic coast, this May, with the aim of stimulating a new contemporary music scene in the region.
Unum has a capacity of 20,000 but co-organiser Grego O’Halloran, an Ibiza-based promoter and event manager who’s worked with clubs including Amnesia (7,000) and Hi (6,000), will be happy to attract 6,000 to 10,000 in the first year.
“We want to create a good experience in Year One and build on it organically,” says O’Halloran. “The aim is to expand beyond one festival and create a series of events in different music genres.”
He is working with local partners including a Kosovo-based promoter and says the event is supported by Albania’s Tourism Ministry, who will facilitate travel.
“We knew the festival market is saturated in its current format,” he says, “so we wanted to provide an experience that’s never been done, which meant going to a new region.
The line-up, which includes Craig Richards, Luciano and Ricardo Villalobos, is across three stages playing music 24/7 over four nights. Tickets are €139 ($157).