Ticket reseller Viagogo has been ordered to pay a A$7 million (US$5.15m) fine and legal costs, for misleading consumers.
The penalty was the culmination of a legal case brought against the Swiss-based secondary ticketing operator by the Competition and Consumer Commission (ACCC).
Judge Stephen Burley described some of Viagogo’s misrepresentations were “on an industrial scale”.
“It fundamentally misled consumers as to the nature of Viagogo’s business in order to attract consumers to acquire tickets,” he said.
Burley concluded that Viagogo had misled consumers by marketing itself as the “official” ticket operator for events, adding fees and claims about scarcity of tickets.
Viagogo was issued with an injunction preventing it from continuing the offending conduct and was ordered to undertake a compliance program.