The inclusion of some “younger acts” this year is credited with the Baloise Session series of concerts selling-out several weeks in advance for the first time.
The 19 October to 6 November event, held at the Messe Basel, is configured for 1,500 people in an intimate setting, featuring artistes such as John Legend, Jimmy Cliff, George Ezra, Buddy Guy and Ms Lauryn Hill.
“The festival was been sold out four weeks ahead of the opening night, which is a first for us,” says Baloise Session CEO Beatrice Stirniman.
“We always maintain our formula of providing an intimate boutique festival with candlelit club-like atmosphere, but we added more younger acts to the line-up this year and it appears to have worked well.”
Stirnimann says the organisation will resist the temptation to expand the event. “Our assets are intimacy, and this is what we will preserve and cultivate. That is the magic of Baloise Session.”
Among previous headliners at the 33-year-old event, which was called VO Session until 2013, are Eric Clapton, Elton John, Pink, Alicia Keys, Wyclef Jean, Iggy Pop and Norah Jones.
Tickets range from 60 francs ($61) to 170 francs ($173), depending on the artiste.