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YouTube teams up with Ticketmaster

UNITED STATES -
World News
November 4, 2017

YouTube has partnered with Ticketmaster (TM) in a move aimed at increasing ticket sales for live shows.

The deal will allow fans using the Google-owned site to view concert listings within artistes videos, before being directed to TM to buy tickets. To begin with the partnership will only apply in the US, but there are plans for it to be rolled out globally.

“With live concerts becoming a bigger driver of revenue for artistes, we want to help artistes reach those fans, keep them updated about upcoming shows, and sell more tickets,” says YouTube in a statement.

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