Milan-based concert promoter Vivo Concerti, which has been part of Warner Music Italy (WMI) since 2011, has been sold to Clemente Zard.
Zard, who previously ran Saludo Italia with his late father David, has been MD at Vivo Concerti – formerly known as Independti Eventi – for the past two years.
“This move will enable us to focus on our core business of A&R, content creation and providing tailored services to existing and new artistes,” says chairman and CEO of WMI Marco Alboni.
Warner will continue to work closely with Vivo, which will promote many of its artistes’ tours.
“I look forward to working with them in the future as Vivo pursues its own destiny in the touring business,” says Zard. “I think we have a great future as a player in Italy’s live sector.”
Vivo has shows with acts including Sam Smith, Demi Lovato and Anne-Marie.