THE NUMBER of British festival-goers buying tickets to Turin’s Kappa Futur Festival (cap. 25,000) has doubled compared to last year, and the event is on target to hit around 40 per cent international attendees, say organisers.
This builds on the 35 per cent foreign visitors attracted to the four-stage electronic music festival in Turin’s Dora Park last year.
“British people like to travel abroad for festivals because there is already a strong tradition of traveling for events there,” festival spokesman Tommy Verdun explains, on the rise in ticket sales in the UK. “Plus, they love Italy, the great weather, and the festival is in a lovely park location with a very strong line-up.”
New this year will be a VIP chill-out area with high-end food and drinks, in addition to the three existing VIP viewing platforms.
The event is cutting entry waiting times by adding more lanes at the two entrances, and increasing the number of cashless top-up machines. Verdun says it was the first festival in the country to go fully cashless.
The 6-7 July festival’s line-up includes Carl Cox, Boys Noise, Modeselektor, Ricardo Villalobos and Seth Troxler. Tickets are €55 ($61) a day, €75 ($84) for the weekend and €150-1,500 ($167-1,674) for VIP packages.